Privacy policy

Last updated: August 19, 2025

Lunar Performance Headwear (“Lunar Performance,” “we,” “our,” or “us”) operates this website and store, including all related content, features, tools, products, and services (collectively, the “Services”), in order to provide you with a curated shopping experience. Our Services are powered by Shopify, which enables us to process orders and deliver our products to you.

This Privacy Policy explains how we collect, use, and disclose your personal information when you visit, use, or make a purchase through the Services or otherwise communicate with us. If there is any conflict between this Privacy Policy and our Terms of Service, this Privacy Policy governs with respect to the collection, processing, and disclosure of your personal information.

By using our Services, you acknowledge that you have read and understood this Privacy Policy.

1. Personal Information We Collect

“Personal information” means information that identifies, relates to, or could reasonably be linked to you. It does not include data that has been aggregated or anonymized. Depending on your interactions with our Services and applicable law, we may collect the following categories of personal information:

  • Contact details: Name, billing and shipping address, phone number, and email address.

  • Financial information: Payment card details, transaction records, and payment confirmations (processed securely by third-party providers).

  • Account information: Username, password, preferences, and account settings.

  • Transaction details: Items viewed, added to your cart or wishlist, purchased, returned, exchanged, or canceled.

  • Communications: Information provided when contacting us for support or inquiries.

  • Device information: IP address, browser type, operating system, and device identifiers.

  • Usage information: Interaction data such as pages visited, time spent, and site navigation patterns.

2. Sources of Personal Information

We collect personal information from:

  • Directly from you, such as when you create an account, place an order, or contact us.

  • Automatically, via cookies and similar technologies when you use our Services.

  • Service providers, such as payment processors, shipping carriers, and analytics platforms.

  • Business partners or third parties, where permitted by law.

3. How We Use Personal Information

We may use personal information for the following purposes:

  • Providing and improving Services: Processing payments, fulfilling orders, managing accounts, facilitating returns and exchanges, and personalizing your shopping experience.

  • Marketing and promotions: Sending promotional emails, targeted advertising, and product recommendations (only where permitted by law and subject to your choices).

  • Security and fraud prevention: Protecting accounts, verifying identities, detecting suspicious activity, and safeguarding transactions.

  • Customer support: Responding to inquiries and maintaining our business relationship with you.

  • Legal obligations: Complying with applicable laws, responding to lawful requests, and enforcing our terms or policies.

4. Disclosure of Personal Information

We do not sell your personal information. However, we may disclose it in the following ways:

  • With service providers (e.g., Shopify, payment processors like PayPal and Stripe, shipping carriers such as USPS or UPS, IT and cloud providers).

  • With business and marketing partners to deliver advertising services (subject to applicable laws and your opt-out rights).

  • When directed or consented to by you, such as social media integrations.

  • Within our corporate group or in connection with a business transaction (e.g., merger or acquisition).

  • For legal reasons, such as compliance with applicable laws, court orders, or government requests.

5. Relationship with Shopify

Our Services are hosted by Shopify. Shopify collects and processes certain personal information about your interactions with our website, both to support our business and to enhance Shopify’s services across merchants. Shopify may also process data for analytics, fraud prevention, and advertising.

To learn more about Shopify’s data practices or to exercise your rights related to data Shopify processes, please see the Shopify Privacy Policy or visit the Shopify Privacy Portal.

6. Third-Party Websites

Our Services may link to third-party websites. We are not responsible for the privacy or security practices of such sites. Please review the privacy policies of those third parties before providing them with any personal information.

7. Children’s Data

Our Services are not directed to, and we do not knowingly collect personal information from, individuals under the age of majority in your jurisdiction. If you believe a minor has provided us with personal information, please contact us so we can delete it.

8. Security and Retention

We use reasonable physical, technical, and organizational safeguards to protect personal information. However, no system is completely secure, and we cannot guarantee absolute security.

We retain personal information for as long as necessary to provide Services, comply with legal obligations, resolve disputes, and enforce agreements.

9. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information, including:

  • Right to access/know the personal information we hold about you.

  • Right to delete your personal information, subject to legal exceptions.

  • Right to correct inaccurate personal information.

  • Right of portability, allowing you to request transfer of certain data.

  • Right to opt out of sale or targeted advertising. Where applicable, you may exercise these rights via browser settings, Global Privacy Control, or by contacting us.

  • Managing communications: You can opt out of promotional emails using the “unsubscribe” link, though we may still send non-marketing communications (e.g., order updates).

We may need to verify your identity before fulfilling requests. Authorized agents may act on your behalf with proof of authorization.

10. International Transfers

Your personal information may be stored or processed outside your country of residence, including in the U.S. and Canada. Where required, we use appropriate safeguards such as Standard Contractual Clauses for data transfers.

11. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes to our practices or for legal, regulatory, or operational reasons. Updates will be posted here with a revised “Last updated” date.

12. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us:

📩 Email: info@lunarheadwear.com
📞 Phone: +1 (972) 302-2257
📍 Address: Lunar Performance Headwear, 216 Callaghan Drive, Royse City, TX 75189, USA